Job Description

**This role can sit in our Indianapolis, Indiana OR Boulder, Colorado office.

We are seeking an experienced marketer with in-depth knowledge of digital media and digital analytics/attribution to help own our consumer growth strategy. We're looking for someone passionate about growth marketing with a willingness to dive deep when it comes to full-funnel marketing, developing paid acquisition programs, and accessing new audiences. A successful candidate will be an acquisition marketing expert, who can ultimately meet ambitious revenue targets and understands how to use complex customer data to inform acquisition. This role will require managing multiple workstreams, developing a roadmap of high priority reporting needs, and prioritizing work across internal business teams. The ideal candidate is highly experienced in designing, managing, and building dashboards with support BI tools and infrastructure.

The Director of Growth and Attribution will be responsible for the development and execution of a comprehensive performance marketing program focused on overall client/user acquisition. You will provide operational and strategic leadership across channel acquisition (FB, IG, TikTok, paid search, etc.), creative ad direction and strategy, media buying, and strategic direction across reporting/attribution. The Director of Growth Media will partner with our external agency and internal direct reports to understand what is driving performance across core social, display, search, programmatic and online video channels (including Facebook/Instagram, Google, YouTube, TikTok, Snapchat and Pinterest) and will translate those insights into tangible cross-functional ideas that can drive better results and improved creative across our broader marketing and communications efforts. This leader should effectively exhibit JD Finish Line’s core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following key duties:

Role & Responsibilities:

• Oversee customer acquisition teams and channels including but not limited to search, paid social, display, and video. Work alongside our external media partners to ideate, test, and execute campaigns across various platforms
• Build omni-channel and automated reporting around core audience segments
• Align sales forecasting to weekly/monthly performance reporting - a holistic view of how channel-specific initiatives, promos, and sales ladder back to the bottom-line business performance
• Design and manage report delivery solutions, such as portals and dashboards, within supported BI tools and infrastructure
• Identify, test, measure, and optimize existing channels to grow revenue while maintaining strong LTV/CAC ratio and unit economics. Identify opportunities to scale existing channels and find new, viable channel opportunities for continued growth
• Have a deep understanding and background in leading strategy and budgeting on Facebook/Instagram, TikTok, SnapChat, Google, YouTube, CTV and more.
• Understand how to guide IT teams in implementing site tagging, conversion pixeling, and media tagging/placement naming to ensure seamless harmonization of data from multiple sources (FB Ads, Google Ads, SA360, DCM, etc)
• Lead development of various customer models including customer lifetime value, RFM segmentation, brand lift, behavioral segmentation, propensity modeling, etc
• Collaborate with brand marketing and creative teams to develop effective messaging and assets for performance channels; work closely with retention, social, and influencer marketing roles for cohesive execution of key initiatives across all touch points
• Establish KPIs and metrics for success; provide regular performance reports; track and adhere to budgets. Share key learnings from performance channels with teams to help inform future creative and business decisions
• Create attribution strategies and program to understand channel efficacy
• Test and learn. Help create and execute daily/weekly growth experiments across acquisition channels, including but not limited to creative tests, incrementality tests, and spend scaling tests
• Partner with agency and team to establish monthly/annual channel traffic, sales, spend and customer forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities

Required Experience:

• Prior experience working in an e-commerce and/or retail environment or agency is required
• 7+ years overseeing customer acquisition marketing channels and paid digital advertising with Paid Social and Paid Search required
• 7+ years experience in a relevant data analyst, data science, BI, or digital analytics role, working closely with marketing teams
• Proficient in Google Analytics, Excel and other analytical tools required
• Experience with using RegEx to identify and parse patterns in data
• Prior experience building, testing, and deploying data enhancements and database structures for growing companies
• Experience working with data visualization and business intelligence tools like Looker
• Experience working with creative teams to develop concepts, build briefs and bring messaging to life
• Experience managing paid media programs that are held to a specific CPA, LTV, ROAS KPIs
• Knowledge of documenting and maintaining data dictionaries, analytics/tech stack diagrams, and other necessary data structure documentation for centralized use
• Excellent project management skills with an ability to set and achieve goals, meet deadlines, pivot strategy and multitask in a fast-paced environment
• A self-starting attitude: You work independently and effectively, with little oversight or management
• You’re excited about the opportunity to work very hard in a fast-paced, dynamic environment with high energy

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sit for more than 6 hours per shift
• Use hands to finger, handle and feel
• Reach with hands and arms
• Talk and/or hear
• Stand for up to 2 hours at a time regularly
• Walk or move from one location to another regularly
• Periodically may need to climb, balance, stoop, kneel, or crouch
• Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally
• Punctuality and regular attendance consistent with the company’s policies are required for the position.

The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. Pay range: $115,000 - $160,000 (Depending on Experience); 20% bonus target. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.

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