Job Description

POSITION SUMMARY

Vistage is seeking a strategic and results-driven leader to join our team as the Director of Growth Marketing, Performance Media. This role is integral to Vistage’s growth strategy, owning the paid media plan and overseeing its execution across a multi-million-dollar budget, a high-performing in-house team, and external agency partnerships. You’ll bring deep expertise across paid media channels and ensure every campaign supports full-funnel growth, from awareness, to member enrollment, to new Chair acquisition. With a commitment to Vistage’s core values of Trust, Caring, Challenge, and Growth, you will drive measurable outcomes and hold agency partners and internal stakeholders accountable to ensure plans are executed with excellence.

THE COMPANY

Vistage is the world’s largest CEO coaching and peer advisory organization for small and midsize business (SMB) leaders. We offer the most effective approach for SMB enterprises to achieve better results and grow faster and for SMB leaders to maximize their impact.

The 45,000+ members we serve are CEOs, owners and executives of SMB organizations located across the US and in 40 counties worldwide. These SMB executives spend a day or more with Vistage every month, immersing themselves in our comprehensive platform to become better leaders, make better decisions and get better results. Our platform features three core elements: valuable perspectives from a trusted group of peers, professional guidance and meeting facilitation from an accomplished business leader (the Chair), as well as deep insights from subject matter experts.

Vistage was founded more than 65 years ago, and we’ve grown every year since then by innovating to stay on the cutting edge of business and relentlessly delivering value to our members. Our success is demonstrated by Vistage member companies growing 2.2 times faster than non-Vistage peer companies. Learn more about us at

VISTAGE EMPLOYEE LIFE

Vistage’s success is anchored by a unique culture that reinforces employee commitment to the Vistage mission. It is a spirit of collective success and achievement which is also reflected in our workplace. Here’s a sample of the employee experience that helps drive our success:

Welcome to our home. Our US headquarters sits in the heart of San Diego’s UTC area. It features an open, modern aesthetic with lots of collaboration spaces and opportunities to interact with co-workers. We stay fueled up with free snacks and a weekly free lunch day, along with free lattes and nitro cold brew coffee on tap! From our San Diego base, we collaborate with colleagues based across the country and around the world.

We sweat the details. Our on-site gym is decked out with Peloton bikes and other top-tier fitness equipment to keep your workout challenging and fresh. Our campus also offers access to an additional gym, volleyball courts, and a scenic office park, perfect for getting in those midday steps!

We invest in your career. Each employee has an actionable career progression plan developed through individual collaboration with their manager. We focus on promoting from within, and employee progression plans are complemented by all-staff development days held in our state-of-the-art learning center. Employees also have access to tons of individualized development resources and a generous tuition reimbursement program.

We invest in you. Our employee benefits program is one of the most generous you’ll find. Fully-paid healthcare is provided for employees through Aetna, along with access to company-subsidized dental, vision, and life insurance coverage available to employees at very low rates. Take care of your financial future with eligibility for 401(k) matching funds after your first month as an employee. Use the free individual investment counseling we provide to help you grow the money you’ve saved. You’ll also start with 16 days of paid time off + 12 paid holidays per year to allow you to relax and recharge; employees receive additional annual paid days off based on tenure.

We keep it fun! Whether you’re with us in the Padres luxury suite enjoying our summer baseball outing, unwinding during an employee happy hour, or toasting your co-workers at our epic annual holiday party, you’ll see that we take having fun as seriously as helping our members succeed! The office vibe is business casual with flexible schedules and the freedom to work from home three days per if you so choose! We value mutual respect and laughter . . . we hate stiff formality. You’ll have regular access to Vistage executives—our CEO even buys everyone doughnuts to fuel his informal employee chats!

Vistage’s culture and sense of mission drive employee loyalty: more than half of our staff has been with the company for five years or longer. Are you ready to start your Vistage journey?

RESPONSIBILITIES:

• Develop and execute a comprehensive full funnel paid media strategy, driving awareness, lead generation, and Chair acquisition across key channels like Google Ads, LinkedIn, display, connected TV, podcasts, and content syndication networks.
• Lead and inspire a high-performing in-house paid media team and manage relationships with external agencies, ensuring accountability, alignment, and flawless execution of campaigns.
• Strategically allocate and optimize a multi-million-dollar paid media budget, ensuring resources are directed toward high-impact campaigns in Tier 1 and top 40 markets.
• Align closely with Sales Channel to ensure lead generation is effectively optimized for Sales Conversions and feedback is incorporated into campaigns for ideal optimization.
• Bring deep expertise in paid media channels and act as a strategic advisor to the team, ensuring that campaigns align with business goals, target audiences, and industry best practices.
• Collaborate with creative, content, and database teams to align campaign messaging and audience segmentation strategies with broader marketing efforts.
• Hold external agencies and vendor partners accountable to delivering results aligned with Vistage’s goals, including adherence to deadlines, performance benchmarks, and continuous improvement.
• Monitor key performance metrics such as Cost Per Qualified Lead (CPQL), Cost Per Join (CPJ), and Chair acquisition rates, making data-driven decisions to optimize performance and exceed targets.
• Provide strategic insights and recommendations to senior leadership, shaping the future direction of Vistage’s paid media strategy.
• Foster a culture of Trust, Caring, Challenge, and Growth within your team, empowering innovation and collaboration to achieve exceptional results.

QUALIFICATIONS

• Proven success in paid media management and performance marketing, including leading teams and managing external agencies.
• Expertise in managing multi-million-dollar paid media budgets and delivering measurable ROI.
• 5+ years of leadership experience in guiding high-performing teams and fostering a culture of accountability and innovation.
• Strong B2B marketing expertise, with a deep understanding of demand generation, lead nurturing, and account-based marketing (ABM) strategies.
• Deep knowledge of full funnel paid media strategies, with a track record of driving results at every stage of the customer journey.
• Advanced skills in media buying, campaign optimization, and analytics platforms (e.g., Google Analytics, BI dashboards).
• A strong commitment to Vistage’s core values of Trust, Caring, Challenge, and Growth.

TOTAL COMPENSATION RANGE

$100,000 - $115,000 Salary + 19.5% Bonus (salary based in San Diego, CA)

JOB LOCATION

Hybrid in San Diego; 2 days onsite, 3 days offsite

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