We are seeking a Manager, Retail CRM Programs to help guide the CRM strategy and manage message execution for our family of retail brands. This role will be instrumental in driving meaningful results, helping transform Camping World’s CRM program from campaign led to customer first. The role will report directly to the Senior Director, CRM & Personalization and will have high visibility with senior leaders across Camping World.
As Manager, Retail CRM Programs, you and your team will be responsible for building, deploying and reporting on retail email, SMS and direct mail messages. You will work very closely with the Manager, RV CRM Programs to establish messaging continuity and optimize customer contact across business units.
The ideal candidate will be a self-starter with a proven track record managing successful B2C CRM programs. This individual should be a creative problem solver with a willingness to work collaboratively to maximize output. The Manager, Retail CRM Programs will work across teams, including Marketing Technology, eCommerce, Performance Marketing, Merchandising, IT and Operations to bring meaningful results to the business.
Responsibilities:
Preferred Qualifications:
** This role is hybrid out of our Lincolnshire, IL or Chicago, IL offices. **
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